Email Marketing

Email campaigns are cost effective, immediate and measurable.

For just a few dollars, you can email your entire customer base in less than 5 minutes with your marketing message.

Like everything else though, just because you can email every customer you have, doesn’t mean you should.

We can step you through all aspects of using email as a marketing tool, including designing effective visual templates to enhance your message.

Our designs are focused on achieving exactly what you want, whether that be increased sales, conversions or customers.

Mothers Day Classic Email Campaign

When we first partnered with the Mothers Day Classic to produce their website, we actively encouraged them to begin using email as a marketing tool.

To facilitate this, we designed and ran an email marketing campaign for them during the 2005 event. This included:

• Engaging Lauren Burns (Olympic Gold Medalist) and Martin Hall (Olympic Coach) to contribute interesting and effective content
• Designing the template and the email schedule
• Encouraging people to sign up via the website
• Putting the content together, and sending out the email to opted in subscribers
• Reporting options

The results were fantastic, with close to 3,000 people signing up to the newsletter in just 45 days. This equated to a take-up rate of almost 11%, compared to an industry norm of 2-3%.

Our email strategy contributed to a record 250% increase in visitor numbers to the site.

Using Hugeobject for your next email campaign

Our templates are coded by hand to ensure maximum readership for your marketing campaign. We guarantee that our code will display effectively in the following major email programs, covering over 95% of your customers:

• Mac Mail (Mac)
• Eudora (Mac and PC)
• Outlook (PC)
• Outlook Express (PC)
• Thunderbird (PC)
• Gmail (Web)
• Hotmail (Web)
• Yahoo (Web)

Our reporting options include total subscribers, number of opens, number of links clicked, which links were most popular, as well as the number of emails that bounced. Best of all, we can give you login access to see the reports in real-time as your email goes out.

If you are yet to use email as a marketing tool, or you simply want to improve on your current results, get in touch with us.