Search Engines

Using search engines to drive traffic to your website is an essential part of the website development process. We can help by structuring a search engine marketing campaign around your key search terms.

What are people looking for?

The first step is to work out what people are searching for. We analyse the search patterns of your prospective customers using a number of sophisticated tools. We then come back to you with a summary of the results, as well as recommendations on how to implement it to maximise your return.

Choosing the right target

One of the key steps is in choosing the best search terms to target. While some terms can bring in more traffic, it is “targeted traffic” that you really want. Those people who have already qualified what they want, and are ready to assess what you have to offer. It is this traffic which we actively seek and go after, resulting in a much better return on your marketing dollar.

Implementation

Once we have finalised the research and discussed the results with you, we proceed to implementation. This involves:

• Specific changes to your website to optimise your pages
• Appropriate link insertion to all the major search engines
• Link building campaign across 6-12 months to build your presence online
• Active measurement of results, with constant changing and tweaking to improve

The end result is higher rankings for your key search terms, as well as more traffic to your website.