Archive for 2006
Posted December 21st, 2006 by Scott
An interesting experiment conducted over at Wired magazine, where the journalist:
“Cut the coax cable snaking into my HD-ready television, and for 30 days rely solely on legally available internet content to satisfy the video entertainment needs of my family of five”.
The article is US centric of course, but it is revealing of the existing business models that major media companies are using to distribute their product. TV shows available on I-Tunes are $2 a download (ouch), while movies are up around $10. While their is free content to be had on some of the major sites (CNN, NBC), the overwhelming impression is that getting access to traditional TV media on the Internet is expensive.
Why is this so?
If I turn on my TV and watch a program it is free (with commercials), but if I download it from I-Tunes it costs me $2?
While I could argue that it should be free (why should it matter how I choose to consume your product), if I have to pay, what happened to the micropayments scheme we were promised so many years ago? (Jet packs and hover cars anyone?)
Yet another example of traditional companies making a hash of business on the Internet. When confronted with the awesome possibilities of distributing content via the Internet for a much larger audience, who came up with the idea of taking a free product and:
- Charging for it
- Attaching DRM
- Preventing people from storing it on their hard drive (even though they have already bought it?)
How frustrating!
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Posted August 5th, 2006 by Scott
An excellent initiative from the Open Family group launched last month, with the creation of the 250 Club. In their own words, “The 250 Club is an initiative targeted at dynamic young professionals aged 20-35 who want to contribute to the community while they enhance their professional networks and business acumen, as well as having a great time”.
I attended the launch night and signed up as a member, as it seems like a fantastic way to contribute financially to a worthy cause, while at the same time meeting some like minded people.
The launch included cricketer Stuart MacGill, Film Director Khoa Do, DJ Grant Smillie and Channel Nine’s Gorgi Quill for their thoughts on “The best $250 I’ve spent to kick-start my career.” The event was MC’d by Hamish Blake.
Stuart Macgill was suprisingly chatty, and I suspect he won’t have too many troubles forging himself a media career once his cricketing adventures are over. I had never heard of Gorgi Quill (who really watches the Today show?) or DJ Grant Smillie, but they and Khoa Do managed to keep us all entertained for the evening. Nice work people.
It was no surprises however to see that they were all completely overshadowed by Father Bob, who gave a rambling yet humurous take on street kids and poverty.
To read more about Open Family and the 250 Club, visit their website.
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Posted June 17th, 2006 by Scott
The prestigious Howard Florey Institute, one of the leading neuroscience research institutes in the world today, have hired Hugeobject to re-develop their existing website. We are really excited about this one, and look forward to producing an outstanding website for what is a world-class institution.
The project involves a full redesign and an enterprise level content management system, as well as search engine and email marketing advice. The new site is due to launch in November 2006.
The Howard Florey Institute
At the Howard Florey Institute, internationally renowned scientists work together with talented young researchers to make discoveries about the brain and mind.

Their scientists conduct fundamental research that can be developed into drugs to combat brain injury and mind disorders, and into new medical practices. These discoveries will improve the lives of those directly, and indirectly, affected by brain and mind disorders in Australia and around the world.
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Posted June 2nd, 2006 by Scott
Our recently deployed effort on behalf of MTAA Super, was nominated for a Rainmaker award. Nominated in the category of “Best Superannuation Website”, it ended up being pipped at the post.
Developed in conjunction with Shannon’s Way and Empirics Marketing, we created a modern, well layed out site geared towards making information easy to find. MTAA Super have recently been voted the best performing super fund in the country, and it was a pleasure to work with a leader in the superannuation industry.
Over the next few months we will be further extending the site with some great new features, so perhaps we can have a crack at it again next year? Keep an eye on this space….
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Posted May 15th, 2006 by Scott
Having been involved with the Mothers Day Classic for the last two years, we were very pleased to note that the number of entrants for 2006 was the most ever for a single year! The Mothers Day Classic is a fantastic event that we are honoured to be part of, helping to raise much needed money for breast cancer research.
This year as well as the website, we also developed the online registration system that was used to sign people up to the event. The system processed over 20,000 entrants, coping extremely well in the last two weeks of registration with the inevitable influx of late entrants!
We have now launched our online registration system as a seperate product to be used by other event managers, and we hope to be able to help other events be as successful as the Mothers Day Classic has been. You can check it out at www.signmeup.com.au.
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