Archive for February, 2007

Two more out the door

Posted February 26th, 2007 by Scott

In the last few weeks we have launched a couple of new websites for clients. One smaller website for a new legal firm in the city, and one much larger events website.

Construct Law

Demetra at Construct Law can assist you with property, construction, new media, e-commerce and general commercial law matters. We built her website for her and are now embarking on a search engine marketing program as well.

Check out the site at www.constructlaw.com.au.

Mothers Day Classic 2007

This event keeps getting bigger and bigger, and the site is no exception. This year will see up to 7 different people blogging about their training schedules, as a way of creating some “sticky” content for users of the site.

In fact, even I will be blogging regularly as I try desperately to get fit enough to run the 4km required to finish! Check out the site here, or read my ongoing blog here.

No Comments | View/Make Comments

HO Corporate Profile

Posted February 16th, 2007 by Scott

We have created a new corporate profile which you can download and take away with you for a spot of light reading.

You can get it here, or just visit our About Us page.

No Comments | View/Make Comments

Clever Viral Marketing

Posted February 2nd, 2007 by Scott

An example of a well executed viral campaign can be seen over at RotoRooter (probably not a name that would work too well down under!).

A “pimped up toilet”, which anyone can win (if they live in the States) by submitting their details. The strength of the campaign is in the details:

1. On topic - the company running it is a plumbing company, and so a “pimped up toilet” sits right in their sweet spot
2. Targeted - the people most likely to forward your URL to others are web savvy and computer literate. With a Tivo, an X-box, an IPOD and a compact refrigerator with beer tap, the product is obviously aimed at web geeks. How long before this hits the top of Digg?
3. No purchase required, so low barrier to entry
4. Allows multiple entries, but only 1 per day (clever - keeps them coming back)
5. The product has “media coverage potential” written all over it
6. Tell a Friend functionality allows the campaign to be easily passed along

Everyone is trying to do viral these days, but not many do it well. The “pimped out toilet” is one note-worthy exception.

2 Comments | View/Make Comments