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	<title>Hugeobject &#187; Reading Material</title>
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	<link>http://www.hugeobject.com.au</link>
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		<title>My book has arrived</title>
		<link>http://www.hugeobject.com.au/archives/2007/08/15/my-book-has-arrived/</link>
		<comments>http://www.hugeobject.com.au/archives/2007/08/15/my-book-has-arrived/#comments</comments>
		<pubDate>Wed, 15 Aug 2007 00:30:05 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Reading Material]]></category>

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		<description><![CDATA[Sometimes it would be nice to be able to close your inbox, take the phone off the hook and just kick back and read a book for a few days. Take it easy. I recently bought &#8220;The four steps to the Epiphany&#8220;, based purely on the strength of this recommendation. The same day I read [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes it would be nice to be able to close your inbox, take the phone off the hook and just kick back and read a book for a few days.  Take it easy.</p>
<p>I recently bought &#8220;<a href="http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705/ref=sr_1_1/002-0125997-9808848?ie=UTF8&#038;s=books&#038;qid=1187137772&#038;sr=1-1">The four steps to the Epiphany</a>&#8220;, based purely on the strength of <a href="http://blog.pmarca.com/2007/07/book-of-the-w-1.html">this recommendation</a>.  The same day I read the blog post I jumped onto Amazon and ordered the book, and the friendly delivery man dropped it into my lap this morning.</p>
<p>While I have to keep motoring through work for now, at least I know now what I will be doing this weekend!  </p>
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		<title>HO Corporate Profile</title>
		<link>http://www.hugeobject.com.au/archives/2007/02/16/ho-corporate-profile/</link>
		<comments>http://www.hugeobject.com.au/archives/2007/02/16/ho-corporate-profile/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 22:09:23 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Reading Material]]></category>

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		<description><![CDATA[We have created a new corporate profile which you can download and take away with you for a spot of light reading. You can get it here, or just visit our About Us page.]]></description>
			<content:encoded><![CDATA[<p>We have created a new corporate profile which you can download and take away with you for a spot of light reading.  </p>
<p>You can get it <a href="http://www.hugeobject.com.au/wp-content/uploads/2007/02/hugeobject_corp_profile.pdf">here</a>, or just visit our <a href="http://www.hugeobject.com.au/about-us/">About Us</a> page.</p>
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		<title>Staying on top of the web</title>
		<link>http://www.hugeobject.com.au/archives/2007/01/22/staying-on-top-of-the-web/</link>
		<comments>http://www.hugeobject.com.au/archives/2007/01/22/staying-on-top-of-the-web/#comments</comments>
		<pubDate>Mon, 22 Jan 2007 01:48:57 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Reading Material]]></category>

		<guid isPermaLink="false">http://www.hugeobject.com.au/archives/2007/01/22/staying-on-top-of-the-web/</guid>
		<description><![CDATA[For people like myself, all news regarding the web found in newspapers, TV and magazines is old, stale and not worth reading. How long before this applies to other industries? Take a recent article on Google in The Age as an example. The entire article has been constructed from online sources that people in the [...]]]></description>
			<content:encoded><![CDATA[<p>For people like myself, all news regarding the web found in newspapers, TV and magazines is old, stale and not worth reading.  How long before this applies to other industries?  </p>
<p>Take a recent article on Google in <a href="http://www.theage.com.au/articles/2007/01/02/1167500103904.html">The Age</a> as an example.</p>
<p>The entire article has been constructed from online sources that people in the industry already frequent on a daily basis.  Anyone who works in web development already reads <a href="http://www.techcrunch.com">Michael Arrington</a> and <a href="http://www.mattcutts.com/blog">Matt Cutts</a>, so why reprint?</p>
<p>Yes I understand that people other than web developers read The Age, and these people I am sure are also interested in Google.  But the general point remains that at least for people who work in the industry, old media has been rendered completely redundant.  RSS feeds have taken over from newspapers, and they are not ever coming back.</p>
<p>So what do I read instead?</p>
<p>Below is a summary of the current blogs that make my <a href="http://www.netvibes.com">NetVibes</a> page, but it is by no means an exhaustive list.  Combine this with random link following, forums, networking, podcasts and online video, and you start to get the picture.</p>
<p><a href="http://www.37signals.com/svn/posts">Signal vs Noise</a><br />A blog from the team at 37signals (the rock stars of the &#8220;software as a service&#8221; business model).</p>
<p><a href="http://www.thinkvitamin.com/">ThinkVitamin</a><br />General web development news</p>
<p><a href="http://www.techcrunch.com/">Techcrunch</a><br />A great way to keep an eye on startups</p>
<p><a href="http://www.sitepoint.com/">Sitepoint</a><br />Starting to lose some of its lustre, but still a decent source of web news.</p>
<p><a href="http://www.alistapart.com/">A List Apart</a><br />An online magazine that posts infrequently (two articles a month), but maintains a high quality of content</p>
<p><a href="http://www.zeldman.com/">Zeldman</a><br />Jeffrey&#8230;Jeffrey.  Only just hanging on to the list here mate.  Perhaps a few more posts about the web and less about your personal life might keep me as a reader for a little while longer.</p>
<p><a href="http://www.workhappy.net/">WorkHappy</a><br />Killer online resources for entrepreneurs.</p>
<p><a href="http://www.copywritingmaven.com/the_copywriting_maven/">The Copywriting Maven</a><br />DM and copywriting tips and hints</p>
<p><a href="http://newteevee.com/">New TeeVee</a><br />Online video news &#8211; frequent postings.</p>
<p><a href="http://blog.guykawasaki.com/">Signal without Noise</a><br />Startup and entrepreneur advice from VC Guy Kawasaki.</p>
<p><a href="http://www.carsonified.com/">Carsonified</a><br />General business and web ramblings from the master of self-promotion, Ryan Carson.</p>
<p><a href="http://www.springwise.com/">Springwise</a><br />New business ideas for the entrepreneurial mind.</p>
<p><a href="http://www.paulgraham.com/">Paul Graham</a><br />Writes beautifully and insightfully on tech startup issues.</p>
<p><a href="http://sethgodin.typepad.com/seths_blog/">Seth Godin</a><br />I subscribe here just to make sure I don&#8217;t miss out on anything.  There may be a couple of tribesman in Botswana that are NOT subscribed to Seth&#8217;s blog, but this is only because their dial up connection is on the blink at the moment.</p>
<p><a href="http://www.mattcutts.com/blog">Matt Cutts</a><br />All the news that is fit to print from inside of the Google machine.</p>
<p><a href="http://www.seoegghead.com/blog">SEO Egghead</a><br />SEO tips and hints.  Worth a read.</p>
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