Archive for 'Viral Marketing'

Clever Viral Marketing

Posted February 2nd, 2007 by Scott

An example of a well executed viral campaign can be seen over at RotoRooter (probably not a name that would work too well down under!).

A “pimped up toilet”, which anyone can win (if they live in the States) by submitting their details. The strength of the campaign is in the details:

1. On topic - the company running it is a plumbing company, and so a “pimped up toilet” sits right in their sweet spot
2. Targeted - the people most likely to forward your URL to others are web savvy and computer literate. With a Tivo, an X-box, an IPOD and a compact refrigerator with beer tap, the product is obviously aimed at web geeks. How long before this hits the top of Digg?
3. No purchase required, so low barrier to entry
4. Allows multiple entries, but only 1 per day (clever - keeps them coming back)
5. The product has “media coverage potential” written all over it
6. Tell a Friend functionality allows the campaign to be easily passed along

Everyone is trying to do viral these days, but not many do it well. The “pimped out toilet” is one note-worthy exception.

2 Comments | View/Make Comments