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Archive for 'Web Business'

A little bit more detail about Eventarc

Posted November 26th, 2009 by Scott

If you have been following the trials and tribulations of Hugeobject closely, you might have heard that we launched a brand new product a little while ago.

It’s called Eventarc, and we are pretty pleased with how it turned out.

What is Eventarc?

Eventarc is an online registration and ticketing system. We built it to be the easiest way to accept registrations online for any sized event. It is completely self service, so you can get started right away with a free account.

What can I use it for?

Eventarc really is quite flexible. You can use it for:

and much more!

How much does it cost?

Eventarc is free for free events. That means if you have an event to run and you are not charging for entry, then Eventarc is completely free. Nothing to pay, ever!

For paid events, our pricing model is quite simple. We don’t charge setup, monthly, annual or design fees. Just a small 5% service fee (minimum $1, maximum $8) on all currency transactions, which you can choose to pass onto the ticket buyer.

Where can I sign up?

You can create a free account online right now, and find out for yourself why Eventarc is the best way to process online event registrations!

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Can you say “Bubble” ??

Posted September 14th, 2007 by Scott

Where would you invest your money these days? From Gigaom:

“We’re now at a point that business plans really don’t matter,” said VC Randy Komisar of Kleiner Perkins Caufield & Byers. “It’s an iterative process of quickly getting your ideas into the hands of others.”

Scary stuff.

When even the VC’s have their heads so far in the clouds that they think business plans have become irrelevant, it is probably time to take your money out of tech stocks and stick it under the bed.

Wait for the crash, then buy back in.

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You need to perform.

Posted April 3rd, 2007 by Scott

Years ago, it used to be okay to put up your website with a few pages that said “coming soon”. The truly tacky amongst us supplemented this with animated construction men (myself included!).

These days you can’t get away with such a sloppy effort and still expect people to take you seriously. If you want to know how closely people are watching your Internet efforts, consider that the major websites are now having their “uptime” tracked.

Pingdom shows us the results of the top 20 websites for 2007.

Pingdom Stats

In years gone by your call centre may have gone off line for a few hours, but at least the vast majority of people never knew about it. Now, you take your website off line for even a minute and everybody knows.

It’s a raising of standards, which can only be a good thing.

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Driving forward for 2007

Posted January 3rd, 2007 by Scott

With the new year upon us, it is a good time for all companies to take stock of the health of their business. Here at Hugeobject we are in the midst of reviewing our performance for 2006, with a view to building a practical business plan for 2007.

Practical in the sense that it is not full of pages and pages of text, but is instead focused on tangible action items. Success is in the implementation, so by remaining grounded in “To-Do” items we are creating a business plan that is:

  1. Easy to implement
  2. Focused on the important things
  3. Measurable

We expect to achieve a growth rate of just over 350% for the current financial year, so one of the aims for this year will be working how to continue that for the 2006/2007 financial year.

Whilst we have a huge number of ideas we would love to try (the sales and marketing aspect of the business plan is twice the size of any other section!), it is always great to find out from others what works, and what doesn’t.

Ryan Carson has written a great post on growing a business for people who have web applications (we have one, with more coming in 2007). Ryan asks the question whether web applications need $$ spent on advertising in order to be successful, coming to the conclusion that:

You’ve got to be prepared to spend cash to advertise your web app

Is this really a great insight? Well yes actually – it is.

Those of us in the industry have always believed that the power of the “blogosphere”, coupled with time and a few well placed links is all that is required to bring instant success. Ryan argues that even a feature article on techcrunch has failed to move his revenue in a substantial way, meaning that:

Building a financially successful web app takes hard work, clever marketing and advertising dollars.

This suggests that if we wish to replicate our growth rate of 350% next year, we need to build into the budget some advertising dollars for our web applications.

Excuse me while I go and adjust the business plan!

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Can you live without TV?

Posted December 21st, 2006 by Scott

Can you live without TV?

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