IMAX Melbourne

Project

Original new website for IMAX Theatre in Melbourne

Client

Melbourne Museum

Product

Website and content management system

Site

www.imaxmelbourne.com.au

Goals

The commencement of business at IMAX Melbourne as a seperate entity from IMAX Sydney meant that a new website was required. The client requested a “lighter, brighter and more elegant” site that was still in keeping with the new IMAX branding.

Solution

Using the IMAX branding requirements as a guide, we tried to design a site that reflected the IMAX experience. We made the fil search function an integral part of the front page, as this is a key reason people visit the site.

The content management system was built in VB.Net, in order to fit in with the existing Melbourne Museum IT environment. It was designed and built from the ground up, providing IMAX Melbourne with a unique and original system to drive their Internet strategy.

We also designed multiple email templates to be used for the IMAX marketing message, all in keeping with the overall visual identity that we had already created.

Results

The site was a definite success, launching in time to help promote the new “Walking on the Moon” feature film. The content management system allows IMAX to easily update film schedules and times each week, as well as set what films are displayed on the front page.

The email marketing templates have worked really well, allowing IMAX Education to accept registrations for teacher preview sessions online rather than via fax. This in turn has reduced the amount of work required to organise these events.